Interactive Design: Project 1 - Website Redesign Proposal

Name: Liong Xenyi (0383125)
Module: Interactive Design GCD60904
Date: 16/10/2025 - 2/10/2025 (Week 4 - Week 6)
Degree: Bachelor of Design (Honors) in Creative Media 
University: Taylor's University

Instructions

Objective:
The objective of this assignment is to develop a comprehensive proposal for the redesign of an existing website. The proposal should
demonstrate your ability to critically evaluate a website’s design and functionality, and to propose design solutions that enhance user experience, aesthetics, and performance.

Assignment Description:
You are required to select an existing website which you feel has several design and UX issue and prepare a detailed proposal for its redesign. The proposal should address the following key aspects:

Website Analysis:

Current Design Evaluation:
Provide a critique of the current design, focusing on layout, color scheme, typography, imagery, and overall aesthetics. User Experience (UX): Assess the site’s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that could be improved.

Functionality:
Evaluate the website’s performance, including load times, interactivity, and compatibility across different devices and browsers.

Redesign Goals:
Objectives: Clearly define the goals of the redesign (e.g., improved usability, modernized look, enhanced brand alignment).

Target Audience:
Describe the intended audience for the redesigned website and how the new design will better meet their needs.

Design Proposal:
Visual Design Concepts: Present your ideas for the new visual design, including visual references, mood board and wireframes. Discuss the rationale behind your design choices.

UX Enhancements:
Propose changes to improve user experience, such as simplified navigation, better content organization, or enhanced interactivity.
Technical Considerations: Outline any technical updates or changes, such as optimizing for mobile devices, or improving load times.

Progress

I did this presentation proposal on Canva. This is the presentation:

Project 1 - Website Redesign Proposal by Liong Xenyi