Advanced Typography - Task 2: Key Artwork & Collateral

Name: Liong Xenyi (0383125)
Module: Advanced Typography (GCD61004)
Date:   (Week 1 - Week 3)
Degree: Bachelor of Design (Honors) in Creative Media 
University: Taylor's University

Table of Contents
  • Lecture
  • Module Information Booklet
  • Task 2
    • A: Key Artwork
    • B: Collateral
  • Feedback
  • Reflection
  • Further Reading

Lecture
Lecture 3: Context and Creativity


Module Information Booklet

Task 2
  • Part A: Key Artwork
    • Instructions
    • Process
    • Submission
  • Part B: Collateral
    • Instructions
    • Process
    • Submission
Part A: Key Artwork
Instructions
  • Make a mind-map of yourself and identify keywords
  • Make a mood board for direction
  • Produce sketches of wordmark/lettering of your name
Process
I made a mind-map of myself :D.
Fig 2.1 Mind-map of myself

Keywords/Summary:
  • Spontaneous
  • Imaginative
  • Vintage fantasy
After my (crazy) informative mind-map, I see that I am leaning towards the creative arts, with my interests and skills. With the keywords I chose, I want to showcase a vintage-like fantasy vibe (something akin to an adventure in DnD) while portraying my personality through a more random and imaginative style that mixes the different items together. 

This is my mood-board, a mixture of the above keywords. I plan to mix to create the spontaneous feeling while portraying what I like.







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